Privacy Policy

Effective date: 11 July 2026

This Privacy Policy applies to the Meggylicious Cake Builder mobile application and the related website at https://www.taartboutique.be.

The application and website are operated by Meggylicious Taart Boutique (“we”, “our”, or “us”). We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Belgian law.
1. Information We Collect

When you use the Meggylicious Cake Builder app, visit our website, use our online Cake Builder, submit an order request, contact us, or communicate with us, we may collect information that you voluntarily provide, including:

    Your name

    Your email address

    Your telephone number

    Your delivery or collection information

    Cake design and customisation preferences

    Order or quotation details

    Messages and other information that you send to us

The app does not require you to create a user account or register with us in order to use its main features.

We may also receive limited technical information that is necessary to operate, maintain, and secure the app and website. This may include information such as the device type, operating system, app version, and basic technical or diagnostic information.

We only collect information that is reasonably necessary to respond to your request, provide our services, manage cake enquiries and orders, operate the app and website, and comply with our legal obligations.
2. How We Use Your Information

We may use your personal data to:

    Respond to your enquiries and messages

    Prepare and manage cake orders and quotations

    Process cake designs and customisation requests

    Arrange deliveries or collections

    Communicate with you about your enquiry or order

    Provide access to our website and online Cake Builder

    Operate, maintain, secure, and improve the app and website

    Respond to requests concerning your privacy rights

    Comply with legal, tax, accounting, and other applicable obligations

    Prevent misuse, fraud, or security incidents

We do not sell your personal data.

We do not share your personal data with third parties for their own direct-marketing purposes.
3. Legal Basis for Processing

Depending on the circumstances, we process personal data on the following legal bases:

    Responding to enquiries and managing orders: taking steps at your request before entering into a contract or performing a contract

    Legal and accounting obligations: complying with a legal obligation

    Operating and securing our app and website: pursuing our legitimate interests, where those interests are not overridden by your rights and freedoms

    Optional cookies or analytics: obtaining your consent where consent is required by applicable law

You may withdraw consent for optional processing at any time where consent is the legal basis for processing.
4. Cookies and Analytics

Our website may use cookies and similar technologies to:

    Operate the website

    Remember preferences

    Measure website performance

    Understand how visitors use the website

    Improve the website and customer experience

Where required by applicable law, we request consent before using non-essential cookies or analytics technologies. You can manage or disable cookies through your browser settings or through the cookie controls available on our website.

The mobile application may use technical tools that are necessary for its operation, security, and performance. The information collected by the app is limited to what is reasonably necessary for these purposes and for the features offered by the app.
5. Third-Party Services and Links

Our website may use or link to trusted third-party services, including:

    Wix, which provides website hosting and related website services

    Google Analytics, where enabled, for website usage analysis

    Google Maps, where displayed on our website

    Instagram and other social-media services, where linked from our website

Third-party services may process information according to their own privacy policies and terms. A third-party website or social-media link may also collect information directly when you choose to visit or use that service.

We are not responsible for the privacy practices of third-party websites or services that we do not operate.

The app may provide links to our website and related online services. When you follow a link to another website, the privacy practices of that website apply.
6. Sharing of Personal Data

We may share personal data only where reasonably necessary to provide our services, operate our business, comply with the law, or respond to a request made by you.

This may include sharing information with:

    Employees or authorised representatives of Meggylicious Taart Boutique

    Service providers that host, maintain, secure, or support our website or app

    Service providers that help us manage enquiries, quotations, orders, deliveries, or collections

    Professional advisers, public authorities, or other parties where required by law

Service providers may process personal data only as necessary to provide their services to us or as otherwise required by law.
7. Data Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

Information sent through our website or app is transmitted using HTTPS where supported. Access to personal information is limited to people and service providers who reasonably need it for the purposes described in this Privacy Policy.

However, no electronic transmission or storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of your personal data.
8. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information depends on:

    The nature of the information

    The purpose for which it was collected

    Whether it is needed to complete an order or enquiry

    Our legal, tax, accounting, and business-record obligations

    The need to resolve disputes or enforce agreements

When personal data is no longer necessary, we will delete it or securely anonymise it, unless we are legally required or permitted to retain it for a longer period.
9. Your Privacy Rights

Under the GDPR, you may have the right to:

    Request access to your personal data

    Request correction of inaccurate or incomplete personal data

    Request deletion of your personal data

    Request restriction of processing

    Object to certain processing of your personal data

    Request a copy of personal data that you provided to us

    Withdraw consent where processing is based on consent

    Lodge a complaint with a data-protection supervisory authority

To exercise your rights, please contact us using the details in Section 10. We may need to verify your identity before responding to a request.
10. Requests for Access, Correction, or Deletion

To request access to, correction of, or deletion of your personal data, contact us at:

Email: order@taartboutique.be

Please include “Privacy Request” in the subject line and explain your request.

We will review and respond to your request within the period required by applicable law. We may retain certain information where necessary to comply with legal, tax, accounting, fraud-prevention, security, or dispute-resolution obligations.

The app does not provide user accounts. Therefore, there are no app user accounts to close. You may still contact us at any time to request deletion of personal data that you have submitted through the app, website, Cake Builder, order request, or contact form, subject to any legal retention obligations.
11. Children’s Privacy

The Meggylicious Cake Builder app and website are intended for a general audience and are not specifically directed at children.

We do not knowingly collect personal data from children for purposes unrelated to providing our services. If you believe that a child has provided personal data to us, please contact us at order@taartboutique.be so that we can review and delete the information where appropriate.
12. International Data Processing

Some service providers that support our website, app, communications, or business operations may process personal data in countries outside Belgium or the European Economic Area.

Where required by applicable law, we take appropriate measures to ensure that personal data transferred internationally receives an adequate level of protection.
13. Contact Information

Meggylicious Taart Boutique

Nieuwstraat 2
3360 Bierbeek
Belgium

Email: order@taartboutique.be

Phone: +32 497 54 73 73

Website: https://www.taartboutique.be
14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our app, website, services, data practices, or legal requirements.

The latest version will always be published on this page. The effective date at the beginning of this Privacy Policy indicates when it was last updated.